Crisis Communication

“Communication—or a lack thereof—can make the difference between success and failure. Effective communication can inspire others to action, make a process go smoothly, and plant the seeds for new ways of thinking,” (University of Southern California’s Annenberg School for Communication). “If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.” - John Rohn, author. Communication is the medium through which crisis intervention exerts its stress reducing influence, starting with establishing rapport. It is the foundation for each of the five phases of the PFA model and it’s at the core of each of the core Critical Incident Stress Management (CISM) interventions. It is a skill that must be developed. Following simple principles, the skills of effective crisis communication can be acquired. This 8-minute video introduces a simple set of guidelines to enhance the practice of crisis communications. Students, trainers, and even skilled practitioners will find this short, simple video of value.